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Days Out. Plan a day out in London! Want to see something scientific? There is so much choice to spend a day differently and break the status quo. Submit a discount code Have a code that is not listed?

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Simply give them a unique coupon code to use in their marketing. Then analyze the results. Another great opportunity for leveraging promo codes is in your ABM strategy. Learn how:. Why would you ever want to give away free tickets? Events cost money to put on.

Ticket sales help to cover these costs. Free tickets reduce event ROI , right? There are a few different situations where you'll want to use free VIP codes. Distribute them to:. Lastly, your event is sure to have a few very important people. Guests of honor that, though they might not be speaking, their presence alone boosts the prestige of your gathering. These folks also deserve a free VIP code. These are exactly the same as free VIP codes. Well, almost exactly. Instead of offering them to VIPs for free, you give them a discounted rate.

When should discounted VIP codes be used?

How about for:. Seasonal promotions are a great tactic for increasing ticket sales. They're very easy to run too. Just offer special event discount codes centered around a specific holiday. For example, you could run a "Christmas Special" and offer tickets to your event for a discounted rate when purchased in December. Many well-known events, like Totango pictured below , have taken advantage of this strategy. While holiday-centric event promo codes are the most popular, the same idea can be applied to other happenings.

For example, you could also offer discounted ticket rates during March Madness the popular college basketball tournament , the World Cup, or the Super Bowl. Keep your fans on their toes and offer surprise event promo codes. These are just ticket deals that your audience isn't expecting.

They can boost registrations for two reasons:. Surprise sales work anytime your event needs a quick boost in registrations. We've seen this tactic used quite a bit, for instance, towards the end of the month when event sales teams need to reach their month's sales goals. Bundled promo codes are a great way to increase the average spend of your attendees. Here's how it works:. You generate more revenue and they save money. Viral codes tap into the immense power of social media. What are they? They're event codes that registered event attendees are encouraged to share with their personal followings on sites like Facebook, Twitter, and Instagram.

When their friends, family, and acquaintances use their unique code to purchase their own tickets at a discounted rate, the original sharer is rewarded by earning money back on their already purchased ticket. These kinds of codes are VERY difficult to use without some kind of event software. Inside Bizzabo, the process is a piece of cake , though. We call this feature "Ticket Boost" and it's already seamlessly integrated into our platform. Our users just have activate it, set the discount amount, encourage attendees to share their codes, and sit back and watch the extra signups roll in.

Do you know where else event software really comes in handy? Creating bulk promo codes. Bulk promo codes are just discount codes that are generated in bulk.


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You could do this manually. But it would be incredibly tedious. Or you could use software like Bizzabo and generate a huge number of unique discount codes at the click of a button. Once you've created your bulk of codes, you can then group them together to better segment your marketing efforts and gain crystal clear clarity into which creative event promotion ideas are working and which aren't. Event promo codes are a wonderful corporate event management tactic.

They'll allow you to boost registrations and goodwill with your attendees.

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They have to be used correctly, though. Here are a few keys to keep in mind before using any kind of discount code. Topics: Event Marketing. Intel is a highly creative company with a great event strategy. Learn how your organization can host similarly imaginative events with these great examples and actionable takeaways. Planning an event in the City of Trees? Then take a look at these 20 amazing Boise event venues. SAP has mastered experiential marketing and creative event production.

Read on to learn the company's top tactics and strategies alongside real examples from the brand. Bizzabo Blog. Search Results. Jacob Thomas Apr 12, AM. What Are Event Promo Codes? How to Use Event Promo Codes Now that we understand what event promo codes are, how should we use them? Track Your Tribe Promo codes allow event planners to accurately track registrations and understand which promotional channels are actually working. Boost Promotion The most obvious way to use event promo codes is as a promotional tactic.

Use Invisible Tickets Don't worry, you don't need to be a magician to use this strategy. Group Promo Codes Lastly, we have group promo codes. Different Types of Event Promo Codes Let's talk about the different types of promo codes your event can use. Early Bird Specials We briefly mentioned the early bird special in a previous section. Take a look at how CoinDesk pulled this off: Note: Early bird prices could also be issued with a unique ticket type. Partner Promotions A partner promotion is a joint venture of sorts.

Distribute them to: Speakers and Event Staff: You'd never ask someone to deliver a keynote speech at your event and then expect them to pay for their ticket in, right? Similarly, it would be ridiculous to ask your staff working the event to also buy a ticket. But all these folks still need to be accounted for. Just offer them a free VIP code and you'll be good to go. The Afterparty Entertainment: Looking to throw a legendary event afterparty? You're not alone. Some of the greatest events in the world are great because their post-conference soirees are so entertaining.

So go ahead and book that band, DJ, or comedian. Just don't make them pay for their ticket in. Offer them a free VIP code instead. How about for: Returning Guests: What if you offered a discounted VIP code to guests who have attended your event for three years in a row or more? This will build goodwill and entice attendees to keep attending, year after year. Workshop Presenters: The folks presenting small workshops or leading breakout sessions may not deserve free tickets like your keynote speaker does.

But what about discounted ones? Hook up your presenters and you'll likely receive more applications next year.